Disturbing Media Trend #3: Exclusive

By Gerard Braud Who would have ever thought that your media interview would be proclaimed by the television news media as an exclusive, when your interview might only be a run-of-the-mill, routine interview? Day and night we see the television news media proclaiming in words and news banner graphics that an interview or news story […]

Disturbing News Trend #4: Trending Now

By Gerard Braud “Trending today” or “trending now” are phrases I hate to hear on television news. If news is defined as information that allows us to make smarter, more informed decisions, then a trending video of a cat playing with string is not news. Each day there is less news on news programs. News […]

Breaking News is Broken and there is Nothing Breaking: Disturbing Media Trend #2

By Gerard Braud News media copycats make life more difficult in the world of crisis communications and public relations. More than ever before, your small crisis can get undue media coverage because of the latest disturbing media trend. Disturbing news media trend #2 is the breaking news trend. CNN is the king of using the […]