Should You Use a Written Statement or a Video Statement for Crisis Communications?

Crisis communications expert Gerard Braud shares the pros and cons of issuing written statements versus video statements in a crisis.

Is Social Media Your Best Communications Platform for Crisis Communications?

By Gerard Braud, CSP, Fellow IEC  Public relations professionals and public information officers (PIOs) love social media for crisis communications. Many PR professionals wanted to share their expert opinion on a previous blog I wrote when I asked, “Is Social Media Good for Crisis Communications?” In a nutshell, the blog pointed out that Facebook and […]

Is Social Media Good for Crisis Communications?

By Gerard Braud, CSP, Fellow IEC The rules are changing when it comes to using social media for crisis communications. That is because the social media giants such as Facebook, are making it harder for your crisis notifications to show up in the news feed of your subscribers. Jay Baer is one of the top […]

How to Use Social Media for Crisis Communications

By Gerard Braud, CSP, Fellow IEC  One of the best new social media tools for crisis communications is Facebook Live. Second in your crisis communications toolkit should be YouTube Live. Third would be any of the other live platforms on social media channels where your audience might follow you during a crisis. For some of […]

The Media Are Listening in a Crisis

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Among those listening and fostering social media are the mainstream […]