Hurricane Hack #2

By Gerard Braud, CSP, Fellow IEC I train companies and organizations how to effectively communicate in a crisis. This requires work in advance on a clear sunny day, to prepare for their worst day. The same principle applies as I prepare for potential storms and hurricanes during hurricane season at my lakefront home just outside of […]

Tutorial #3: How to Plan for Your Next Hurricane on a Clear Sunny Day

Tutorial #3 CNN iReporter Evangelist Gerard Braud Everyday in June I will be sharing tutorials for effective crisis communications during hurricane season.  The lessons apply to tornadoes, floods, blizzards, and other natural disasters. The future of crisis communications is in video, particularly CNN iReports, which allow organizations to tell the story of their crisis to their […]

Tutorial #2 Lessons from Game Changing Crisis Communications for Hurricane Season

Tutorial #2 by Gerard Braud, iReporter Evangelist With hurricane season upon us, and other violent weather such as floods, hail, and tornadoes hitting much of the United States this time of year, we are focusing on how to effectively use video to communicate in a crisis. Today’s lesson stems from what we learned eight years […]

When “It” Hits the Fan – Hurricane Season Readiness & Effective Communications

By Gerard Braud – Forecasters are watching for what might be the development of the first hurricane of 2015.  This happens just as the Louisiana Emergency Preparedness Association (LEPA) meets in Lake Charles, Louisiana, in advance of the official hurricane season. I’m delivering the opening keynote presentation to LEPA emergency managers this morning as we […]