Crisis Communications for Rural Electric Cooperative Boards and Directors

By Gerard Braud, CSP, Fellow IEC Rural electric cooperatives are facing a crisis. Distrust of co-op boards and directors is increasing. Negative news stories and protests across the country are on the rise. Will this affect you? Should you be concerned? You may be doing everything perfectly, legally, and ethically – but you could still […]

Cold Facts About High Bills: Crisis Communications Tips for Angry Customers

By Gerard Braud – Today’s crisis communications tip looks at what happens when angry customers take to Facebook to complain about your company. Complaints on your Facebook page or complaints on a Facebook group page built for and by the complainers is creating public relations problems for companies. All of us can learn from this […]

Rural Electric Cooperative Communications: The Times Are Changing

Consider this: Just a few years ago rural electric cooperatives were not under pressure to communicate rapidly with the media, members or employees. Today, you have less than one hour to control the flow of accurate information. There are three major reasons why this is changing and four things you can do to adjust to […]