Crisis Communications Case Study from California Wildfires and PG&E

Crisis expert Gerard Braud shares a number of crisis communications lessons for companies to learn based off of the decisions PG&E has made in the California Wildfire crisis.

5-Day Crisis Communications Challenge Synopsis

By Gerard Braud, CSP, Fellow IEC  In January 2019, you were issued a dare to participate in the 5 Steps to Effective Crisis Communications Video Course. Some of you have taken the challenge and you’ve become expert communicators. Some of you kicked the can down the road. No worries can-kickers. You can become a crisis […]

Crisis Plans, Crisis Preparation, Crisis Practice & Crisis Perfections = Crisis Communications Expert

Crisis expert Gerard Braud asks corporate communications professionals to focus on their crisis communications plan efforts for the next five days, and includes strategies to conquer a crisis plan in five separate parts.

Are You Ready, Getting Ready, or Getting Ready to Get Ready?

By Gerard Braud, CSP, Fellow IEC Crisis Communications Expert How ready are you to communicate quickly, like an expert, in a crisis? Adjacent to your Business Continuity Plan should be your Crisis Communications Plan. Your crisis readiness should position your organization to communicate quickly with your employees, the media, your customers, your community, and other […]

Ebola Crisis Communications Plan Question: Would an Expert Approve My Plan?

An expert would ask you these questions: 1. Count the pages of your crisis communications plan. If it is 6-10 pages long, it is likely only a list of standard operating procedures and not a true plan. Most organizations have been lead to believe this is a plan. My description is that this is little […]

Crisis Communications for Schools Part 2: Defining a Crisis and a Crisis Plan

By Gerard Braud For the purpose of our discussion in these articles, we will define a crisis this way: A crisis is any incident that may seriously affect the safety, function, operation, reputation and/or revenue of any organization, public or private. We will not debate or parse words as to whether what is called a […]