Are You Ready, Getting Ready, or Getting Ready to Get Ready?

By Gerard Braud, CSP, Fellow IEC Crisis Communications Expert How ready are you to communicate quickly, like an expert, in a crisis? Adjacent to your Business Continuity Plan should be your Crisis Communications Plan. Your crisis readiness should position your organization to communicate quickly with your employees, the media, your customers, your community, and other […]

Ebola Crisis Communications Plan Question: Would an Expert Approve My Plan?

An expert would ask you these questions: 1. Count the pages of your crisis communications plan. If it is 6-10 pages long, it is likely only a list of standard operating procedures and not a true plan. Most organizations have been lead to believe this is a plan. My description is that this is little […]

Crisis Communications for Schools Part 2: Defining a Crisis and a Crisis Plan

By Gerard Braud For the purpose of our discussion in these articles, we will define a crisis this way: A crisis is any incident that may seriously affect the safety, function, operation, reputation and/or revenue of any organization, public or private. We will not debate or parse words as to whether what is called a […]