When is the Flash Point of a Crisis?

Crisis communications expert Gerard Braud discusses the flash point of a crisis and why it should matter to corporate communicators, public relations professionals, and business owners whose brand, reputation, and revenue could be impacted by a crisis.

5-Day Crisis Communications Challenge Synopsis

By Gerard Braud, CSP, Fellow IEC  In January 2019, you were issued a dare to participate in the 5 Steps to Effective Crisis Communications Video Course. Some of you have taken the challenge and you’ve become expert communicators. Some of you kicked the can down the road. No worries can-kickers. You can become a crisis […]

NFL Super Bowl 2019: Is the NFL in Crisis?

By Gerard Braud, CSP, Fellow IEC On last week’s BraudCast we asked you if the NFL is in a crisis. In this week’s BraudCast video we share your answers. By my standards, a crisis is anything that can damage a brand’s reputation and revenue. Keep this crisis definition in mind as you watch this week’s […]

5 Ebola Crisis Communications Considerations

By Gerard Braud Your personality type may decide the fate of your crisis communication response if the Ebola crisis touches your company (or the company for your work for.) On one extreme is the personality that says, “It’s too soon. Maybe we should watch it and wait and see.” On the other extreme are those […]

Social Media When It Hits the Fan: Follow-up for NRECA Connect 14 Conference

By Gerard Braud Here are your Free Crisis Communications Plan resources we discussed during my NRECA conference presentation in San Antonio last week. Free Resource #1 To download a Free copy of the First Critical Statement used in my Crisis Communications Plan, use the coupon code CRISISCOMPLAN when you select the item from my shopping cart. […]