Bruce Jenner: 4 Media Lessons in Teasing, Ratings & Public Relations Pitching

By Gerard Braud – Pitching a story to the media is hard. Today I’m making a presentation to a group of public relations students at Loyola University in New Orleans. They want to know about secrets to pitching stories to the media. Their instructor wanted me to share my perspective since I have been both […]

Disturbing Television Media Trend #7: Unconfirmed Reports

By Gerard Braud If the story of Chicken Little was told today, there is a strong likelihood that it would quickly be picked-up by, and reported by, the television news media. It would go like this: Chicken Little would have an acorn fall on her head, she would scream, “The sky is falling.” Minutes later […]