Sharing Your Social Media Comments: What Role Should Your Internal Communications Team Play During a Crisis?

By Gerard Braud

Click image to watch and subscribe to the BraudCast

Click image to watch and subscribe to the BraudCast

On Monday we asked a question here on the blog and on our social media accounts to open discussion with corporate communicators and public relations professionals. We asked, “What role should your internal communications team play during a crisis?” Business communications professionals have weighed in on what they believe an internal communications team’s biggest responsibilities are in a crisis. Responsibilities included social media management, stopping the rumor mills, and deciphering what information they should be providing to their audiences. Many contributors commented on the importance of communicating consistent and transparent information to their employees.transparent information to their employees.

What do you have to add? Do you agree or disagree?  Listen to your colleagues thoughts in the video. Make sure to subscribe to the weekly question on the BraudCast YouTube Channel to participate each week.

This question is one of a series of discussion questions about media relations, crisis communications, public relations, and social media. Yes, YOU are invited to share your bite size bits of best practices each week. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

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