Covington, KY Student vs. Native American Drummer Crisis Case Study

By Gerard Braud, CSP, Fellow IEC

The crisis dominating the news this week is the viral video of students from a Catholic High School in Covington, Kentucky shown in contrast to a Native American drummer.

It’s a crisis. It is requiring serious crisis communications and crisis management. The high school is in reaction mode. The student pictured most prominently is in reaction mode.

What could have been done to prevent this?

That is the question we are asking this week on The BraudCast.

While many PR people pride themselves on managing crisis communications after a crisis, I pride myself on all of the many times I never had to do crisis communications on behalf of clients because of the techniques we used to keep the crisis from ever happening.

Please share your idea and answers.

Please keep your answers objectively professional. This is not intended to be a conversation with snarky, politically volatile answers. We’re looking for professional public relations wisdom.

You can post answers:

Here on the blog

Tweet and follow me @gbraud

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I’ll collect your professional wisdom and share it with everyone next week.

Thank you for participating.

Answer Hint: Part of the answer lies in the 5 Steps to Effective Crisis Communications. If you haven’t watched these 5 free videos, register here.

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

 

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