Hurricane Hack #3 by Gerard Braud

By Gerard Braud, CSP, Fellow IEC You may be reading this wondering, why in the world is a crisis communications expert delving out hurricane hacks? Well, I train organizations and companies to prepare for their crises with effective communications strategies before their crises. The same principle applies when it comes to facing the crisis of a […]

Hurricane Hack #2

By Gerard Braud, CSP, Fellow IEC I train companies and organizations how to effectively communicate in a crisis. This requires work in advance on a clear sunny day, to prepare for their worst day. The same principle applies as I prepare for potential storms and hurricanes during hurricane season at my lakefront home just outside of […]

Hurricane Hack #1

By Gerard Braud, CSP, Fellow IEC Hurricanes and tropical storms definitely qualify as a potential crisis. This means you need to prepare for three phases of the storm: Before, during, and after. Today’s Hurricane Hack is my favorite tip. It is based on my experience as a TV Reporter, storm chaser, and Gulf Coast resident. […]