5-Day Crisis Communications Challenge Synopsis

By Gerard Braud, CSP, Fellow IEC  In January 2019, you were issued a dare to participate in the 5 Steps to Effective Crisis Communications Video Course. Some of you have taken the challenge and you’ve become expert communicators. Some of you kicked the can down the road. No worries can-kickers. You can become a crisis […]

How to Do a Crisis Simulation Exercise?

By Gerard Braud, CSP, Fellow IEC  A crisis communications drill is the best way to test your crisis communications plan, your crisis communications news releases, your designated crisis spokespeople, and your crisis management team. You’ve been challenged this week to renew your focus in September on crisis communications. The challenge specifically dares you to complete […]

How to Media Train a Spokesperson for a Crisis?

By Gerard Braud, CSP, Fellow IEC In the world of media training and media interviews, there are some serious flaws that you should avoid. These are especially true when you have to do a media interview during a crisis. Here are a few: Media training is not about how to be fast on your feet; […]

How to Write News Releases for Your Crisis Communications Plan?

By Gerard Braud, CSP, Fellow IEC  There is an old expression that says, “Never put off until tomorrow what you can do today.” In the world of crisis communications and crisis communications plans, that saying should sum up the concept of planning and preparing. Why would you wait to decide what to do in a […]

Crisis Plans, Crisis Preparation, Crisis Practice & Crisis Perfections = Crisis Communications Expert

Crisis expert Gerard Braud asks corporate communications professionals to focus on their crisis communications plan efforts for the next five days, and includes strategies to conquer a crisis plan in five separate parts.