Twitter versus Facebook: A Perfect Crisis Communications Case Study

By Gerard Braud, CSP, Fellow IEC Crisis communication failures are easy for any expert to cite as an example of what not to do. It is far harder to find a crisis communication and crisis management case study where things are done correctly, because often the public never knows about a potential crisis that never […]

Crisis Communications Case Study from California Wildfires and PG&E

Crisis expert Gerard Braud shares a number of crisis communications lessons for companies to learn based off of the decisions PG&E has made in the California Wildfire crisis.

Who Should I Communicate with First in a Crisis?

Crisis communications expert Gerard Braud shares how you can identify who your stakeholders are in a crisis and how you should communicate with them.

Should You Use a Written Statement or a Video Statement for Crisis Communications?

Crisis communications expert Gerard Braud shares the pros and cons of issuing written statements versus video statements in a crisis.

When is the Flash Point of a Crisis?

Crisis communications expert Gerard Braud discusses the flash point of a crisis and why it should matter to corporate communicators, public relations professionals, and business owners whose brand, reputation, and revenue could be impacted by a crisis.

Is There a Difference Between a Crisis and a Disaster?

By Gerard Braud, CSP, Fellow IEC  Technically, a disaster is a crisis. However, your organization can experience a crisis that is technically not a disaster. In crisis communications and in your crisis communication plan, your organization should plan for two types of crises. A sudden crisis A smoldering crisis What is the difference between a […]

Is Social Media Your Best Communications Platform for Crisis Communications?

By Gerard Braud, CSP, Fellow IEC  Public relations professionals and public information officers (PIOs) love social media for crisis communications. Many PR professionals wanted to share their expert opinion on a previous blog I wrote when I asked, “Is Social Media Good for Crisis Communications?” In a nutshell, the blog pointed out that Facebook and […]

Is Social Media Good for Crisis Communications?

By Gerard Braud, CSP, Fellow IEC The rules are changing when it comes to using social media for crisis communications. That is because the social media giants such as Facebook, are making it harder for your crisis notifications to show up in the news feed of your subscribers. Jay Baer is one of the top […]

How to Use Social Media for Crisis Communications

By Gerard Braud, CSP, Fellow IEC  One of the best new social media tools for crisis communications is Facebook Live. Second in your crisis communications toolkit should be YouTube Live. Third would be any of the other live platforms on social media channels where your audience might follow you during a crisis. For some of […]

5-Day Crisis Communications Challenge Synopsis

By Gerard Braud, CSP, Fellow IEC  In January 2019, you were issued a dare to participate in the 5 Steps to Effective Crisis Communications Video Course. Some of you have taken the challenge and you’ve become expert communicators. Some of you kicked the can down the road. No worries can-kickers. You can become a crisis […]

How to Do a Crisis Simulation Exercise?

By Gerard Braud, CSP, Fellow IEC  A crisis communications drill is the best way to test your crisis communications plan, your crisis communications news releases, your designated crisis spokespeople, and your crisis management team. You’ve been challenged this week to renew your focus in September on crisis communications. The challenge specifically dares you to complete […]

How to Media Train a Spokesperson for a Crisis?

By Gerard Braud, CSP, Fellow IEC In the world of media training and media interviews, there are some serious flaws that you should avoid. These are especially true when you have to do a media interview during a crisis. Here are a few: Media training is not about how to be fast on your feet; […]

How to Write News Releases for Your Crisis Communications Plan?

By Gerard Braud, CSP, Fellow IEC  There is an old expression that says, “Never put off until tomorrow what you can do today.” In the world of crisis communications and crisis communications plans, that saying should sum up the concept of planning and preparing. Why would you wait to decide what to do in a […]

How to Write a Crisis Communications Plan That Works?

Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts to take on a 5-day challenge to become more effective at communicating in a crisis. This is day 2 of the 5-day challenge, which discusses how to write a crisis plan, after day 1 reviewed what a vulnerability assessment is and why you should have one.

Crisis Plans, Crisis Preparation, Crisis Practice & Crisis Perfections = Crisis Communications Expert

Crisis expert Gerard Braud asks corporate communications professionals to focus on their crisis communications plan efforts for the next five days, and includes strategies to conquer a crisis plan in five separate parts.

Do Mass Shootings Inspire Better Crisis Communications Plans? Five Steps You Can and Should Take Today

After the recent mass shootings, crisis expert Gerard Braud shares how organizations, companies, and associations might tackle the project of creating a crisis communication plan.

5 Steps to Effective Crisis Communications Workshop – November 7, 2019 in Baton Rouge

If you would like to master the 5 Steps to Effective Crisis Communications, now is the time to register for the Louisiana Hospital Association’s full-day workshop on November 7, 2019 in Baton Rouge. Learn how you can be a crisis communications expert. For full details, use this link to download the brochure. To register, click […]

3 Tips to Be Great on Facebook Live and YouTube Live

By Gerard Braud, CSP, Fellow IEC Tropical Storm and Hurricane Barry created a great opportunity this weekend for you to review your crisis communications strategies. Among them, strategically, are you using Facebook Live, YouTube Live, and other live social media channels to their full advantage when a natural disaster affects your organization and your customers? […]

Hurricane Hack #3 by Gerard Braud

By Gerard Braud, CSP, Fellow IEC You may be reading this wondering, why in the world is a crisis communications expert delving out hurricane hacks? Well, I train organizations and companies to prepare for their crises with effective communications strategies before their crises. The same principle applies when it comes to facing the crisis of a […]

Hurricane Hack #2

By Gerard Braud, CSP, Fellow IEC I train companies and organizations how to effectively communicate in a crisis. This requires work in advance on a clear sunny day, to prepare for their worst day. The same principle applies as I prepare for potential storms and hurricanes during hurricane season at my lakefront home just outside of […]

Hurricane Hack #1

By Gerard Braud, CSP, Fellow IEC Hurricanes and tropical storms definitely qualify as a potential crisis. This means you need to prepare for three phases of the storm: Before, during, and after. Today’s Hurricane Hack is my favorite tip. It is based on my experience as a TV Reporter, storm chaser, and Gulf Coast resident. […]

There’s No Room for Your Facts in a Media Interview

When I was a reporter, I was always joking around in the newsroom. One day, I declared, “Don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I […]

Crisis Communications Planning: Q4 Use It or Lose It

By Gerard Braud, CSP, Fellow IEC If you operate on a fiscal budget calendar, May can be a great time for your crisis communications planning.

How to Make a Strong Case for Crisis Planning to Your Boss?

By Gerard Braud, CSP, Fellow IEC <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> A public relations professional reached out to me to acquire a license to my Crisis Communications Plan. The company was all set to make the purchase to use my plan. Then the CEO asked, “Why do we need […]

Crisis Communications: Mayday! Mayday! Help Me! Help Me!

By Gerard Braud, CSP, Fellow IEC In the world of crisis communications, May should be a pivotal time for crisis communications plans, spokesperson media training, crisis drills, and vulnerability assessments. Why? The phrase “Mayday, Mayday” is the international distress call. Mayday got its start as an international distress call in 1923. Reportedly, it was the […]

The PIO and the Right to Know: 2nd Annual Communications Summit

By Gerard Braud, CSP, Fellow IEC I’m thrilled to be the opening keynote speaker for the 2nd Annual PIO and the Right to Know Communications Summit at Wayne State University in Detroit.  Crisis communications and crisis communications planning is hard work. We’ll tackle every aspect of it. To help attendees, this page serves as a resource […]

MIC of Colorado 2019: We Have a Situation

It is great to be in Denver to speak to the Meetings Industry Council of Colorado. Like all other businesses, the meetings industry is finding it is vulnerable to having a serious crisis at a conference, convention, or event. For the sake of discussion, we will define a crisis as any situation that escalates to […]

How is Gardening Like Crisis Communications Planning?

By Gerard Braud, CSP, Fellow IEC How does your personal life reflect who you are in your professional life? In my life it is easy. All you have to do is look at my backyard garden. It personifies my professional life in crisis communications planning. Two things about this garden should catch your attention. First: […]

NFL Super Bowl 2019: Is the NFL in Crisis?

By Gerard Braud, CSP, Fellow IEC On last week’s BraudCast we asked you if the NFL is in a crisis. In this week’s BraudCast video we share your answers. By my standards, a crisis is anything that can damage a brand’s reputation and revenue. Keep this crisis definition in mind as you watch this week’s […]

Is the NFL Brand in Crisis With Their Customer?

By Gerard Braud, CSP, Fellow IEC Please share your opinion. Is the NFL brand in crisis with their customers? Share your answers either here on this blog, watch the video here and comment on The BraudCast YouTube Channel, or Tweet your thoughts to us @gbraud. In the past two weeks we’ve seen a variety of […]

Crisis Communications Plan for 2019: January Resources

By Gerard Braud, CSP, Fellow IEC In the month of January, we have reviewed a ton of crisis communications tips, public relations strategies, and we outlined effective crisis communication planning. Whether you enjoy a good read of an article, or you prefer to watch an informative video, these resources are readily available to you. Even […]

Covington, KY Student vs. Native American Drummer Crisis Case Study

By Gerard Braud, CSP, Fellow IEC The crisis dominating the news this week is the viral video of students from a Catholic High School in Covington, Kentucky shown in contrast to a Native American drummer. It’s a crisis. It is requiring serious crisis communications and crisis management. The high school is in reaction mode. The […]

2019 January Forgiveness for Your Crisis Communications Planning

<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> By Gerard Braud, CSP, Fellow IEC Here we are in late January and guess what? You are already falling behind. You set PR and […]

Crisis Communications Planning: Fill Your 2019 Calendar Now

By Gerard Braud, CSP, Fellow IEC We’ve been trying to help you prepare for 2019 using the 5-Steps to Effective Crisis Communications strategy, offered in my free 5-Part video series. But critical to your crisis communications plan, planning, and process, is to get the steps booked on your calendar now. You also have to reach […]

2019 Crisis Communications Planning Based on 2018 Trends

By Gerard Braud, CSP, Fellow IEC There are many great articles about the biggest PR crises in 2018. Rather than write such an article this year, I thought it would be more effective to help you plan your 2019 crisis communications strategies based on what happened in 2018.

2019 Crisis Communications Goal Setting: 5 Steps to Effective Crisis Communications

By Gerard Braud, CSP, Fellow IEC January is the time to plan your crisis communications strategy for 2019. Start by learning about the 5 Steps to Effective Crisis Communications and spreading the task out over the four quarters of the year. A free 5-part video series is online here to get you started: Quarter 1 […]

Bird Box Challenge + 2019 Crisis Communications Plan Challenge

By Gerard Braud, CSP, Fellow IEC We decided to have some fun today and create our own version of the Bird Box Challenge. If you’ve watched Bird Box, you’ll get it. If you love Sandra Bullock’s opening monologue, you’ll get it. If you’ve followed the Bird Box Challenge craze, you’ll get it. If you haven’t, […]

Twas the Night Before Christmas With Edits

By Gerard Braud The poem, Twas the Night Before Christmas, is only 56 lines long. As writing goes, it’s pretty perfect. But we all know there are people where you work, who feel compelled to make edits, no matter how perfect your writing is. Maybe it’s the CEO or CFO, or an engineer, IT guy, […]

Crisis Communication Question: What Would You Do?

By Gerard Braud, CSP, Fellow IEC Today’s crisis communication question is, what would you do if there was a fire and explosion where you work? How long would it take before someone in your company could gather the facts, write a crisis communications news release, get the news release approved by the crisis management team, then […]

HSE & Crisis Communication Best Practices

By Gerard Braud, CSP, Fellow IEC Health, safety, and environmental (HSE) best practices are expanding beyond emergency management and disaster recovery. An increasing number of occupational safety experts are recognizing that their crisis management duties must now include best practices in crisis communications. Many HSE experts work in smaller companies without a public relations professional, […]

Crisis Communications Tip: Don’t Let Bubba Be Your De facto Spokesperson  

By Gerard Braud, CSP, Fellow IEC You are going to learn about Bubba in today’s BraudCast video. But first, put yourself in this situation and then answer the questions below: Imagine there is an explosion where you work. The community is rattled by the blast. The community can see black smoke billowing. Police, firefighters, and […]

5 Steps to Keep a Situation from Becoming a Crisis at Your Next Meeting

By Gerard Braud, CSP, Fellow IEC As a meetings industry professional, you dread when you get pulled aside at an event, by a colleague who whispers, “We have a situation.” You feel a rush of panic; an air of dread; a feeling of confusion. How you deal with a “situation” today is different than how […]

Crisis Communications for Rural Electric Cooperative Boards and Directors

By Gerard Braud, CSP, Fellow IEC Rural electric cooperatives are facing a crisis. Distrust of co-op boards and directors is increasing. Negative news stories and protests across the country are on the rise. Will this affect you? Should you be concerned? You may be doing everything perfectly, legally, and ethically – but you could still […]

Please Pick Me to be Your Media Trainer

By Gerard Braud, CSP, Fellow IEC Your spokespeople need media training and I’d like to be your media trainer. There. I said it. I’m asking you to please consider me. Below are three reasons why my training can offer you techniques that other trainers don’t offer. Plus – if you book your training in November […]

5 Steps Toward the BEST Crisis Communications Plan

It’s been said that “If you fail to plan, then you should plan to fail.” Sadly, most brands and companies lack best practices in crisis communications and lack the know-how to write a crisis communication plan. Hence, generally, organizations are reactive, rather than pro-active. This FREE 5-part video series is a perfect way to put you on the […]

3 Traps Public Relations Folks Fall Into

1) Too many people in public relations fail to ask for help when they need it. There are many sources for expert help and advice. There are great professional organizations like the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), the Canadian Public Relations Society (CPRA), and the Southern Public Relations Association (SPRF). Many […]

What Does a Crisis Communications Drill Need to Test?

By Gerard Braud Prepare for your crisis on a clear sunny day. Your darkest day is the worst day to deal with a crisis. So, how do you do that? With a Crisis Communications Drill. A Crisis Communications Drill can simulate realistic emotions and pressures in a controlled environment, where you can mess up in private, rather than […]

Crisis Communications Best Practices: 5 Steps to Effective Crisis Communication

By Gerard Braud  Many crisis communication experts have one goal – they want YOU to have a crisis so that you call THEM to repair your reputation so that THEY make a lot of money. That is such Bull$&*t. But then again, that’s why I am a maverick and a contrarian when it comes to […]

3 Steps to Make Your Mark in a Media Interview

Have you put a spokesperson through media training only to have the news report turn out less than favorable? Have you ever put a spokesperson through media training, only to have the interview miss its mark? If you answered yes to one or both of these, it is time to adopt maverick media training. What […]

3 Key Messages for Communications and Interviews? – MYTH!

In public relations, corporate communications, and media training, the concept of identifying your “Three Key Messages” is often taught.  In other words, what are the three most important things you need to communicate during your interview with the reporter? But wait, what exactly is a key message? Is it a talking point? Is it a bullet […]

PR and Communications People: It’s Time to Re-evaluate Your Life

By Gerard Braud Public relations and corporate communications professionals: It’s time to look at your life. The kids are back in school. The Labor Day weekend is behind you. Co-workers have all wrapped up their summer vacations. For the first time since Memorial Day the entire staff is all in one place at one time. What […]

You May Be Guilty of PR Word Vomit

By Gerard Braud Before every media training class I teach, I ask the PR team to provide me with their existing key messages. Most are word vomit. Many public relations people “vomit” every word they can, every cliché they can, and every statistic they can onto the page they submit to me. As you might guess, […]

Take This Step FIRST to Begin Effective Social Media Communications

By Gerard Braud (Jared Bro) In every crisis communications workshop or media training I teach, people ask, “How should a public relations team, company, non-profit, or government agency best use social media for effective crisis communication?”  They ask it from New Orleans to New York and everywhere in between. I respond by asking, “When ‘it’ hits the fan, and […]

Are You a Social Media Hypocrite?

By, Gerard Braud When it comes to social media and crisis communications, it’s all about analyzing how your particular audience uses social media. But before we talk about them, we should talk about you and your personal social media habits. There are still companies that have no Facebook page, no Twitter, and no YouTube channel. Some companies have zero […]

Are You Ready, Getting Ready, or Getting Ready to Get Ready?

By Gerard Braud, CSP, Fellow IEC Crisis Communications Expert How ready are you to communicate quickly, like an expert, in a crisis? Adjacent to your Business Continuity Plan should be your Crisis Communications Plan. Your crisis readiness should position your organization to communicate quickly with your employees, the media, your customers, your community, and other […]

3 #MeToo Sexual Misconduct Considerations for CBS: Lessons in Crisis Communications & Public Relations

By Gerard Braud, CSP, Fellow IEC Variety magazine is writing about the CBS public relations crisis surrounding the sexual misconduct allegations against CEO Les Moonves. Many of you reading this blog could be faced with similar allegations against one of your executives and wondering what you should do and how you should handle such a potential […]

The Most Cringe-worthy Jargon You Must Avoid

By Gerard Braud, CSP, Fellow IEC People in public relations, media relations, and corporate communications love to make fun of jargon and most have a hit list of phrases, clichés, and abbreviations that they hate. People hate jargon. Employees hate jargon. Customers hate jargon. I once introduced, “The Worst Speech in the World” to show how […]

Is Social Media Mandatory, Optional, or Useless in a Crisis?

By Gerard Braud Public relations professionals are appalled at the suggestion of taking a social media site dark and they tweet back to me the names of brands that they think could never go dark in a crisis. But that isn’t the question nor is it why I sparked the debate. The question is, what is right […]

Media Training Tip #1: Don’t Talk to the Media

by Gerard Braud The title of this article may sound counter-intuitive, so let me explain further. Don’t talk to the media, but to the media’s audience. Each time you are about to engage with the media, ask yourself, who is the audience and how smart are they? The general rule is that the average person who […]

Papa John’s Pizza Crisis: 3 Crisis Communication, Public Relations, & Marketing Lessons to Learn

by Gerard Braud, CSP, Fellow IEC Papa John’s Pizza has a crisis. The crisis communications lessons, lessons for CEOs, for marketing and public relations teams, seem endless. This is a public relations and marketing crisis that appears to lack an expert in public relations and marketing. If you don’t believe me, look at the Papa […]

The Biggest Lie in Crisis Communications

  By Gerard Braud Regarding crisis communications and crisis communications plans, does this adage apply? “The person who says something can’t be done is always right.” In so many crises, public relations professionals and the media proclaim phrases such as, “This is unprecedented. You can’t prepare for this.” Pardon me, but that’s bull$h*t. As a defiant, non-conformist, […]

3 Lessons the Melania Trump Coat Can Teach All Public Relations People

Gerard Braud, CSP, Fellow IEC Talking about crisis communications, media relations and the Trump White House is difficult. Too many people want to look at issues only through the politics of whether they love or hate the Trumps. To appreciate this article and to comment on it, you cannot and must not let your love […]

3 Ego Driven Comments and 5 Ways to Combat Denial: Expert Media & Crisis Skills

By Gerard Braud, CSP, Fellow IEC Certain crisis communication and media interview scenarios send shivers up my spine. Would you love to know the top three? When someone says they don’t need to prepare for something, I cringe. When someone says, “I’ll wing it,” I feel a disaster coming. When someone rejects writing a crisis […]

Social Media at the Crossroads

By Gerard Braud, CSP, Fellow IEC As a conference speaker and presenter, my presentation for the International Association of Business Communicators has been one of the most difficult ever. Why? Because new crisis communication and social media case studies pop up daily. One of my slides says, “You can tweet your way into a crisis, […]

Stop Un-Selling: Roseanne Uses Social Media to Create a Costly Self-Inflicted Crisis

By Gerard Braud, CSP, Fellow IEC  Un-Selling. It is the opposite of selling. It’s not good (he writes sarcastically). Stop Un-Selling, people. Stop it! I could stop there, but today’s case study looks at ABC canceling their hugely popular television sitcom reboot of the Roseanne show, which drew upwards to 25 million viewers per week. […]

Media Interview Secrets: 4 Steps Every Company Needs to Take in Order to Avoid the Default Spokesperson

By Gerard Braud, CSP, Fellow IEC Who is the default spokesperson? In my expert opinion, the default spokesperson is the eyewitness who controls the media, because a company in a crisis has not provided their own expert for a media interview. Think about it. A guy named Bubba – an eyewitness – controls the reputational […]

 3 Attempts at Crisis Management with Television Commercials — 3 Lessons to Learn

By Gerard Braud, CSP, Fellow IEC Think of a crisis as UN-selling your customers. Traditional crisis management and crisis communications are practiced almost the same way by every company and public relations firm. A company screws up and UN-sells their customer. Then the public relations team tries to clean up the mess. They essentially try […]

Can You Answer These Critical Questions About Crisis Communications, Social Media, and Expert Executive Skills?

By Gerard Braud, CSP, Fellow IEC   Here are two crisis communications and social media questions I’d like you to answer about your executive leaders: 1. Are your senior leaders active on social media? 2. If yes, which channels and platforms do they use? Why is this critical for you to know? If you consider […]

Continuity Insights Keynote Presentation 2018 – Gerard Braud – Don’t Talk to the Media Until…

It was an honor and a privilege to deliver the keynote speech that opened the 16th Annual Continuity Insights Management Conference in Miami, Florida on Monday (April 23, 2014). The conference audience contained 400 professionals and experts in Business Continuity and Disaster Recovery. The keynote speech was titled, Don’t Talk to the Media Until… During the 90 minute speech […]

Starbucks Crisis Communications Quandary: 4 Expert Observations

By Gerard Braud The average public relations person, who claims to be a crisis communications expert, usually tries to sell reputation management to a CEO in crisis. The Starbucks crisis drives home the point that I always try to make, that an expert must consider both damage to reputation and revenue in crisis communications. Here […]

The Worst Professional Jargon Examples: 3 Tips for Effective Communications

By Gerard Braud, CSP, Fellow IEC People hate jargon. Employees hate jargon. Customers hate jargon. People love to make fun of jargon and most have a hit list of phrases, clichés, and abbreviations that they hate. I invite you to add a list of the ones you hate in the comment section below. I introduced, […]

Who Gets It? The Surprising Reality of Crisis Communications Plans

By Gerard Braud, CSP, Fellow IEC “Only the people who get it.” That was my answer to a frustrated colleague. “Crisis communications is critical to our company,” she said. “But I can’t convince my boss that I need time and money to write a crisis communications plan. I’ve sat in your workshops at IABC, PRSA, […]

Facebook Crisis: 3 Expert-Inspired Crisis Communication Truths

By Gerard Braud, CSP, Fellow IEC Crisis Communication Truth #1 You must communicate quickly in a crisis. Crisis Communication Truth #2 If you fail to communicate quickly in a crisis, the narrative will be controlled on social media. Crisis Communication Truth #3 Failure to control your communications, the narrative, and the truth, will result in damage […]

How to Deal With a Crisis? 5 Expert Crisis Communications Tips

By Gerard Braud Crisis communications is vital when bad weather strikes. The March 2018 wave of winter storms is demanding expert crisis communications from schools, universities, electric companies, government agencies, airlines, and a slew of other types of businesses. People are often surprised when they ask, “How to deal with a crisis?” when I respond, […]

PR Tips on How to Get to Know Your Local Reporters

When a crisis hits, you need to have effective crisis communications and media relations. You need to have relationships with your local reporters that will help you be able to tell your story. When you have positive news to share, you want local reporters to help you get coverage and reach your audiences. You want […]

Media Training Discussion Question: How to Get to Know Your Local Reporters?

In a crisis, whether it’s a school shooting, a fire, a natural disaster, or a white-collar crime, your local reporters will be the first to come knocking on your door at your business, school, or organization. You want the media on your side. You want the media to work with you so you are able to […]

Media Relations Tips: Should Executives EVER Give Their Opinion on Politics?

Executives have an important role in leading their company, their business, or their organization. Does any part of that role include publicly sharing their opinions on current events or getting involved political debates? What if they are a subject matter expert on a topic that is being discussed by politicians or media experts? Do you […]

March MEDIA TRAINING Madness 2018

By Gerard Braud, CSP, Fellow IEC Want more than media interview tips? Want to be a media interview expert?   I’ve gone “mad” with three offers I’ve never made before and may never make again. Offer #1 Book a class of 4 trainees and the 5th person attends free. Book a class of 5 trainees […]

Public Relations Question: Should Executives EVER Give Their Opinion on Politics?

To help out our corporate communications community and in order to share valuable media relations tips among one another, this week’s public relations discussion question is, “Is it ever appropriate for an executive to give their opinion about politics?” You may have heard the rule not to talk politics at the dinner table or at family gatherings, […]

PR Tips On the Best Way to Get Media Coverage for a Ribbon Cutting

On Monday, we asked our social media followers, “What is the best way to get media coverage for a ribbon cutting?” They have chimed in with their best public relations practices and media relations tips on this discussion question. Our contributors discussed how to get your audience interested, how to utilize the current relationships you […]

Media Relations Discussion Question: Best Way to Get Media Coverage for a Ribbon Cutting?

Today’s media relations discussion question is: “What is the best way to get media coverage for a ribbon cutting?” We want to hear tips from corporate communications and public relations professionals who have some experience with this topic. On Thursday we will share your expert opinions in a follow-up video. And from the standpoint of a […]

Tips from Media Training Experts: Should you write a letter to the editor for a bad story?

The press has been known to twist, conform, and shape people’s words. CEO’s, spokespeople, and public relations professionals may be taken out of context and become frustrated with a negative press release regarding their brand, business, and reputation. So, as a corporate communications or PR professional, what should you do when a reporter writes a […]

PR Writing Tips on: What is the best way to begin a news release?

On Monday we asked to hear your tips on this media relations discussion question. We polled our social media followers and BraudCast viewers to find out, “What is the best way to begin a news release?” It’s now time to share your best practices in our follow-up video. Some of our viewers explained a few examples […]

Share Your PR Tips: What’s the best way to begin a news release?

We want to hear your best practices on this media relations topic. Today we are asking you, our social media followers and BraudCast viewers, “What is the best way to begin a news release?”  Please share your tips with us and it may be shared this Friday in a follow-up video. Public relations and journalism […]

Tips from PR Experts on Writing a Crisis Communication Plan

Earlier this week, we polled social media to find out how public relations, crisis communications, and corporate communications experts write their crisis communications plans. They have provided their tips on our social media pages, with comments ranging from gathering a team of expert PR writers, to addressing the vulnerabilities of their organization. Many followers described […]

What are Your Tips for Writing a Crisis Communications Plan?

This week, we are asking a big question, about a project with big responsibilities, and diverse opinions on how to do it effectively. Writing a crisis communications plan is often put off for years because companies do not have the time or the bench strength to do it. Too many organizations opt out, or take the […]

PR Tips on How to Handle When an Executive’s Bad Presentation is Shared on Social Media

Earlier this week, crisis communications and media training expert Gerard Braud polled social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” The PR experts have weighed in on our social media pages and their best practices are shared in this video. What do you have to […]

PR Discussion Question: How to React When an Executive’s Presentation Goes Bad and is Shared on Social Media?

Crisis communications expert Gerard Braud polls social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” We want to hear your expert tips this week! Imagine if a CEO, spokesperson, or senior level executive was giving a presentation that completely flopped. Maybe they sounded […]

What’s the best piece of media relations advice you were ever given?

To promote online discussion, crisis communication expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What’s the best piece of media relations advice you were ever given?” Have you heard one piece of advice that has stuck with you over the years? We want you to comment here and on our social media […]

Public Relations Tips On: The best piece of advice you were ever given for doing media interviews

To inspire online discussion, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “What’s the best piece of advice you were ever given for doing media interviews?” Have you heard one piece of advice that has stuck with you over the years? Our social media followers commented here and on […]

What’s the best piece of advice you were ever given for doing media interviews?

There are a number of things to consider when doing a media interview. Interviewees and spokespeople must not only focus on what to say, but they need to practice their nonverbal communication skills as well. Whether a media interview is for print, television, or radio, there are a number of strategies CEO’s, executives, and subject […]

Crisis Communications Tips on: The Best Piece of Advice on Writing News Releases

In order to engage and interact with corporate communications professionals, and share best practices with our online public relations community, this week’s crisis communications discussion question was, “What’s the best piece of advice you were ever given for writing a news release?” What is that one tip that someone once shared with you that you remember each time […]

PR Writing Discussion Question: Best Tip You’ve Ever Received for Writing News Releases

There is a particular art to writing a great news release. Writers must deliver the appropriate amount and type of emotion, as well as deliver the right amount of facts. They must focus on the information that is most valuable to their audiences. With legal teams battling the public relations and corporate communications writers over […]

Has a crazy employee social media act ever caused your company to create or change your social media policy?

Employees may act out of line on social media in so many ways, throwing your organization, company, or school into the midst of a crisis. For the best crisis communication and social media management, you need to act as fast as possible and as smart as possible. Have you ever heard of an employee acting out […]

Follower’s Tips on: What’s the best piece of crisis communications advice you were ever given?

Crisis communications tips can be spread across the web and social media each day. How can you tell which tips you should tune into and which tips you should tune out? Earlier this week, crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, “What’s the best piece of crisis […]

What’s the Best Piece of Crisis Communication Advice You Were Ever Given?

Crisis communications skills are often studied as a “niche” within the public relations industry. Maybe you have been educated before on crisis communication, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and professional speakers. Maybe you have heard some expert crisis management tips from your colleagues, or an influential […]

What’s the best piece of public relations advice you were ever given? Sharing follower’s answers

You may have been educated for years on public relations strategies, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and professional speakers. Maybe you have heard some expert tips from your colleagues, or an influential boss. Maybe you have had some excellent public relations professionals or consultants help you […]

What’s the Best Piece of Public Relations Advice You Were Ever Given?

Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What’s the best piece of public relations advice you were ever given?” Maybe you have been educated for years on public relations, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and […]

The Worst Crisis Communications Phrases You’ve Heard

Failed crisis communications statements often go down in history and are forever searched on YouTube. Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their statements often lack empathy, or just don’t express the right emotion at the right time during a crisis. So, crisis […]

PR Discussion Question: What are the worst phrases you’ve heard in a crisis communications statement?

Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “What are the worst phrases you’ve heard in a crisis communications statement?” Politicians, spokespeople, CEOs and even seasoned public relations professionals have made some serious media interview mistakes over the years. Their failed crisis communications statements often go […]

PR Tips on: Which is more important in a media interview – emotion or details?

It is crucial for your business, company, school, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right times to your audience members. It is also important for you to tell the story of your crisis to your audience and include necessary information, rather than allowing reporters […]

PR Discussion Question: Which is more important in a media interview – emotion or details?

Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, “Which is more important in a media interview – emotion or details?” It is crucial for your business, company, or organization to have effective media relations, effective media interviews, and to express the right emotions at the right […]

Media Relations Tips on the Best Way to Get to Know Your Local Reporters

On social media, we asked our public relations community, “What is the best way to get to know your local reporters?” All this week many corporate spokespeople, CEOs, and subject matter experts shared their tips and their best media relations practices. When you are facing a crisis, local reporters will be responsible for telling your […]

PR Discussion Question: What’s the Best Way to Get to Know Your Local Reporters?

There is plenty to be discussed on this topic and many corporate spokespeople, CEOs, and subject matter experts could benefit from your expert tips. So, to help out our public relations community, this week’s PR discussion question is, “What is the best way to get to know your local reporters?” It is crucial for your business, company, or […]

What crazy employee act on social media caused a company to write or change their social media policy?

Generic social media policies can be spread across social media from consultants and public relations professionals. How can you tell if these cover all of your bases thoroughly? Employees may act out of line on social media in so many ways, throwing your organization, company, or school into the midst of a crisis. For the best […]

Expert Crisis Communications & Crisis Management Begin with Managing Expectations

By Gerard Braud As the flooding disaster in Houston continues from Hurricane Harvey, and as I look back today, August 29th, on the 12th anniversary of my own experience with Hurricane Katrina, one element of crisis communications, crisis management, and disaster management looms heavy: Manage the expectations of your audience. In the case of Houston, […]

Is Facebook an Effective Communication Tool for Businesses?

Social media tips can be spread across social media from consultants and public relations professionals. Communication tips can come from industry professionals, online articles, or it may come from your former or current educators.  So, what are your thoughts on these daily influxes of information? Does using social media for internal and external communications help businesses or […]

What’s the best piece of advice you were ever given for doing a media interview?

Media training tips can be spread across social media from consultants and public relations professionals. Media interview tips can come from industry professionals, online articles such as PR Daily or PR Newswire, or it may come from your former or current educators.  So, how do you sort through all of the daily influx of information? […]

What’s the Best Piece of Advice You Were Ever Given for Writing a News Release?

Writing tips can be spread across social media from consultants and journalism professionals. Public relations and corporate communications writing advice can come from industry professionals, online articles such as Huffington Post or PR Newswire, or it may come from your former or current educators.  So, how do you sort through all of the daily influx of […]

What should you do with your hands in a media interview? Media Relations Tips

To help out our public relations community and in order to share valuable tips among one another, this week’s media relations discussion question was, “What should you do with your hands in a media interview?” We have all seen politicians, CEOs, executives, and spokespeople use various mannerisms during media interviews. Gestures and hand motions may […]

Media Training Discussion Question: What should you do with your hands in a media interview?

We have all seen politicians, CEOs, executives, and spokespeople use various mannerisms during media interviews. Gestures and hand motions may be subconscious for the interviewee or for a spokesperson, but for the audience, they are noticeable and can even be distracting at times.  To help out our public relations community and in order to share […]

Crisis Communications Question: What’s the Best Piece of Crisis Communication Advice You Were Ever Given?

Crisis communications advice can come from industry professionals, online articles such as Huffington Post or PR Newswire, or it may come from your former or current educators. Crisis communication tips can be spread across social media from consultants and crisis management professionals. So, how do you sort through all of the daily influx of information? What is that one […]

“What should your first words be in a media interview?” PR Tips

To help out our public relations community and in order to share valuable tips among one another, this week we asked social media,  “What should your first words be in a media interview?” Media relations and public relations experts have weighed in on social media and we are featuring some of their answers in today’s […]

Crisis Communications Discussion Question: What should your first words be in a media interview?

It can be challenging and nerve-racking to start off a media interview. Should you introduce yourself if the interviewer doesn’t? Should you greet your audiences or the interviewer? Should you review how this process will go with your interviewer? Should you thank your listeners for tuning in, for reading, or for watching? Do your first […]

Crisis Communications Tips on: Is it Okay to Write Fake Quotes for Your CEO?

A number of corporate communications and public relations professionals are talented writers who can script excellent quotes in just minutes. It can be a chore to try to find the time to meet with a busy CEO who often doesn’t deliver such eloquent and effective communication. Is it ethical to write a fake quote on behalf of your CEO or […]

Media Relations Discussion Question: Is it ever okay to fake quotes for your CEO?

To help out our PR community and in order to share valuable tips among one another, this week’s public relations discussion question is, “Is it ever okay to fake quotes for your CEO?” Many corporate communications and public relations professionals are talented writers who can script excellent quotes in just minutes. It can be laborious […]

PR Tips: Is it ever appropriate for an executive to give their opinion about politics?

Earlier this week we asked a question to our social media followers. To help out our PR community and in order to share valuable tips among one another, this week’s media relations question was, “Is it ever appropriate for an executive to give their opinion about politics?” Our social media followers weighed in on this […]

PR Question: Is it ever appropriate for an executive to give their opinion about politics?

Do executives run the risk of losing some of their customer base by publicly commenting about politics? Is there a time and place that executives should comment about politics? If they choose to do so, how does it affect their brand, reputation, and revenue? As public relations professionals, and corporate communications professionals, how do you […]

Public Relations Question: What’s the Best Piece of PR Advice You Were Ever Given?

PR advice can come from industry professionals, online articles such as PRnews or PR Newswire, or it may come from your former or current educators. PR tips can be spread across social media from consultants and crisis management professionals. So, how do you sort through all of the daily influx of information? What is that […]

Crisis Communication Question: What’s the worst phrase you’ve heard in a crisis communications statement?

We have all heard some CEOs and corporate spokespeople deliver ineffective crisis communications statements. Whether the public statement was written for them or they decided to “wing it,” the cliches, the lack of emotion, and the scripted delivery will forever negatively affect their organization’s reputation and revenue. You may have even seen some written apologies, […]

United Airline’s Flawed Apology: 4 Lessons in Crisis Communications

by Gerard Braud So which of the three statements issued by United CEO Oscar Munoz should we believe? Monday he said, “This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers.” Later on Monday in a statement to employees he said, “While I deeply regret […]

Stop Unselling: Crisis Communications Tip for United Airlines

By Gerard Braud Are you constantly amazed by how companies unsell you as a customer? Think about the millions of dollars spent and hours invested trying to get you to buy. Then in a heartbeat, they unsell you. When will companies learn to Stop Unselling? United Airlines had done just that with the video of […]

What’s the Best Way to Get to Know Your Local Reporters?

It is crucial for your business, company, or organization to have effective media relations with local reporters. When you are facing a crisis, local reporters will be responsible for telling your story, especially when you don’t issue a public statement within the first hour. They will also be the first to knock on your door […]

Is it ever appropriate to say “no comment” in a media interview? Your PR Tips

This week’s crisis communications and media relations question was, “Is it ever appropriate to say “no comment” in a media interview?” You have watched many lawyers, spokespeople, celebrities, and CEOs walk out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say […]

Rethink Social Media Crisis Communications

By Gerard Braud Do you follow the herd or do you set your own course? The “herd” mentality of social media is finally changing. Which herd were you originally in? Which herd are you in now? In public relations and marketing, the headline could have read, “Gerard Braud Is the Social Media Lone Wolf.” It […]

Crisis Communications Question: Is it ever appropriate to say “no comment” in a media interview?

We have all heard it before, lawyers, spokespeople, celebrities, and CEOs walking out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say as they quickly jump into their car and drive off. Is that an appropriate response? Does it depend on […]

Public Relations Tips: How Long Should an Online Video Be?

Earlier this week we polled social media to ask, “How long should an online video be?” As corporate communications and marketing professionals, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo to reach our audiences. But, what is the ideal […]

How long should an online video be?

To help out our public relations community, this week’s PR and media relations discussion question is, “How long should an online video be?” As corporate communicators, marketing professionals, and PR pros, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo […]

What should you do with your hands in a media interview? PR Discussion Question

Should you sit with your hands folded together? If you are standing, should they be clasped as well? Or should you make the appropriate hand gestures as you speak? What could your nonverbals be saying about you during your media interview? It may seem like a simple question, but every minute detail counts when you […]

Why do they say men should wear makeup in a media interview? PR Tips

Have you seen any men whose makeup looked bad in a TV interview? Or men that should have worn makeup but they didn’t? Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that […]

Why do they say men should wear makeup in a media interview?

Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that isn’t really necessary for men doing a media interview? Have you seen any men whose makeup looked bad in a TV interview? Or […]

The Best Way to Write a Crisis Communications Plan: Tips from Followers

This week’s PR discussion question was, “What’s the best way to write a crisis communications plan?” Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why […]

Best Way to Write a Crisis Communications Plan : PR Discussion

Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why we often see so many companies using a plan that they found online. We have seen […]

How Do You Stop Saying “Um” in a Media Interview? Tips from PR Experts

Does practice make perfect? Does effective media training help spokespeople to ditch such distracting fillers? How can you tell if you are unconsciously using them? How many “ums” is too many? Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, […]

How do you stop saying “um” in a media interview?

Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, and CEOs can really struggle to do effective media interviews. It can be difficult not to use verbal fillers such as “um,” “uh,” and “like” in our everyday language, let alone […]

What should you do if you are in the middle of a television interview and you know you’ve said something wrong? Tips from PR Experts

Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do so many media interviews go so wrong? What can a spokesperson do to correct […]

What should you do if you are in the middle of a television interview and you know you’ve said something wrong? Please comment!

We have all seen a media interview where a CEO, senior-level executive or company spokesperson said something incorrect or less than professional. This week, crisis communications expert Gerard Braud polls social media to ask, “What should you do if you are in the middle of a television interview and you know you’ve said something wrong?” […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

  Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “When you are being interviewed for television, where should you look? The reporter or at the camera?” Experts in public relations and corporate communications have weighed in with their best tips and we want you to join in on the discussion. […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

  Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do the nonverbals of a media interview go so wrong? Where should the interviewee […]

If someone writes something negative on your corporate Facebook page, should you delete it? Sharing tips from followers

This week, crisis communications expert Gerard Braud polled social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” Today we are sharing corporate communications and public relations professional’s tips on this topic in our follow-up video. From a PR standpoint, what would you do to protect the […]

If someone writes something negative on your corporate Facebook page, should you delete it?

This week, crisis communications expert Gerard Braud polls social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” We want to hear your expert public relations tips this week! From disgruntled customers to even disgruntled employees, your corporate Facebook page is a very public platform for voicing […]

What should be included in an employee social media policy? Tips from Followers

Last week, crisis communications expert Gerard Braud posed a question for his followers who are experts in corporate communications, public relations, and social media. He asked, “What should be included in an employee social media policy?” A wide variety of answers flooded in and now we want you to add to the discussion. Do you […]

What should be included in an employee social media policy?

Every Monday morning of every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question we want to hear your thoughts on is, “What should be included in an employee social media policy?” There is an abundance of company policies regarding human resources and ethics […]

What should you do if an executive does a presentation that goes badly and goes viral on social media? PR Tips

Crisis communications expert Gerard Braud polled social media earlier this week to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” The experts have weighed in on social media and their opinions are shared in this video. We now want you to learn from their […]

What should you do if an executive does a presentation that goes badly & goes viral on social media?

This week, crisis communication expert Gerard Braud polls social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” We want to hear your expert tips this week! In today’s world of social media, everything and anything can become public in an instant. Whether it’s […]

Should you write a letter to the editor for a bad story, or let it die? PR Tips

Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “Should you write a letter to the editor for a bad story, or let it die?” Public relations experts, corporate communicators, and media relations experts have weighed in and shared their comments. You can watch this week’s video to hear their thoughts, […]

Should you write a letter to the editor for a bad story or let it die?

This week, crisis communication expert Gerard Braud polls social media to ask, “Should you write a letter to the editor for a bad story, or let it die?” He is awaiting tips from social media’s best public relations experts and corporate communicators. When a journalist misquotes you or says something negative about you or your […]

Should men wear makeup in a media interview? PR Tips

Earlier this week, crisis communications expert Gerard Braud asked media and PR experts the discussion question: “Should men wear makeup in a media interview?” Today he is sharing their tips from social media. Opinions ranged from the “absolutely, always,” spectrum to “they don’t have to.” What would you add to the answers that were shared […]

Should men wear makeup in a media interview? Media Relations Discussion Question

In this video, crisis communications expert Gerard Braud asks media relations, public relations, and corporate communications professionals, “Should men wear makeup in a media interview?” We can all remember a time when a certain President was looking extra tired or ill on camera. It’s also clear when a CEO doing a media interview has way […]

How Long Should an Online Video Be?

I’m polling social media this week to hear public relations and marketing professional’s best answers on, “How long should an online video be?” There are a number of strategies public relations professionals and YouTubers use to lure in viewers to watch the entirety of their video. Whether they think the video should be 30 seconds […]

What’s the best way to write a crisis communications plan?

I’m polling social media this week to hear media relations and communications professional’s best answers on, “What’s the best way to write a crisis communications plan?” Should you write for the crisis at hand? Should you compile your best writers or your best communicators to create a crisis plan writing team? Should you schedule a […]

How can you stop saying “um” in a media interview?

Corporate communicators and public relations professionals can tell when a spokesperson has not been effectively media trained. They may stutter, say the wrong things, or use fillers like “um,” and “uh.” The use of these fillers may be due to nervousness or lack of preparation. I’m polling social media this week to hear media relations and communications […]

How to Keep a CEO From Talking Too Long in a Speech: PR Tips

In this video, crisis expert Gerard Braud shares a follow-up video featuring public relations professional’s answers on the question, “How do you keep your CEO from talking too long in a speech?” He has received answers on social media featuring PR tips and media relations tips. Now he is featuring those tips in this video, […]

How to Keep a CEO From Talking Too Long in a Speech

In this video, crisis expert Gerard Braud asks public relations professionals, media relations professionals, and his social media followers, “How do you keep a CEO from talking too long in a speech?” Is rehearsing and practicing enough to ensure that a CEO or executive leader doesn’t talk for thirty minutes per slide? How can you […]

How to keep a spokesperson from sounding stiff and rehearsed during a media interview – Media Relations Tips

Earlier this week we posed the question to our social media followers and media relations experts, “What is the best way to keep a spokesperson from sounding stiff and rehearsed during a media interview?” How can you make the message sound authentic? How do you keep a media interview from sounding contrived and overly scripted? […]

How can you keep a spokesperson from sounding stiff and rehearsed during a media interview?

We have all heard a media interview, a public statement, or a press release being read to an audience where the spokesperson sounds stiff and rehearsed. At times, they may even just be reading off their script, lacking eye contact with the audience and lacking heartfelt emotion when appropriate. Do you recommend that a spokesperson […]

Should you write for the written word or the spoken word? Share your answers

  Consider our world of social media, our demand for rapid communications in 150 characters or less, and the way we skim over content on our phones. Consider how quickly the average person flips through multiple television news channels. In both situations, we are bombarded with so much information in shorter and shorter periods of […]

What is the best way to get media coverage for a ribbon cutting? Sharing Your Tips

  Earlier this week we polled social media to ask: What is the best way to get media coverage for a ribbon cutting? We have gathered some great tips and answers from PR and media relations experts. Today we are sharing their expert opinions in a follow-up video. You will also hear some of my tips […]

What’s the best way to get media coverage for a ribbon cutting?

  This week’s PR discussion question is: What is the best way to get media coverage for a ribbon cutting? We are polling social media this week to get the best answers from PR and media relations experts. Later this week we will share their expert opinions in a follow-up video. As a former reporter, I […]

What’s the proper posture when you are sitting for a live media interview? Tips from social media

You may have seen politicians, CEOs or spokespeople completely “wing it” and ruin their media interview. Not only do these spokespeople forget to practice their key messages and learn to control the media interview through effective media training, but oftentimes they don’t practice their using their body language. Body language can completely change the media […]

What is the proper posture when you are sitting for a live media interview?

  The question we are posing on social media this week for public relations and media relations professionals is, “What is the proper posture when you are sitting for a live media interview?” The answer may not be as straightforward as you think. Should you lean in, or lean back? Should your arms be folded […]

If a reporter calls you how long do you have to prepare before you have to call them back? PR Discussion Question

  The public relations discussion question we asked this week to our BraudCast viewers and social media followers was: If a reporter calls you, how long do you have to prepare before you have to call them back? We polled social media to hear from public relations professionals and media relations experts on this topic. The experts brought […]

What do you think? If a reporter calls you, how long do you have to prepare before you have to call back?

  If a reporter calls you how long do you have to prepare before you have to call them back? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices […]

Your Answers are Featured: What should you do if a reporter takes you out of context?

The public relations discussion question we asked this week to our BraudCast viewers and social media followers: What should you do if a reporter takes you out of context? We asked public relations professionals and media relations experts to weigh in with their best practices so their colleagues could benefit.  Our experts brought up some interesting points […]

PR Discussion Question: What should you do if a reporter takes you out of context?

  What should you do if a reporter takes you out of context? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices so their colleagues can benefit. […]

Featuring Your Answers: What is the fastest way to get a news release issued when there is a crisis?

  This week here on the BraudCast channel we are seeking your opinion on a public relations and media relations question. On Monday we asked you, “What is the fastest way to get a news release issued when there is a crisis?” How can you write clear and concise news releases that grab the attention of […]

Share your tips: What is the fastest way to get a news release issued when there is a crisis?

  Each week here on the BraudCast channel we are seeking your opinions. The question this week is, “What is the fastest way to get a news release issued when there is a crisis?” Not only do we want to hear about the strategies you use to get the news release to the hands of the […]

Tips From Our Viewers: What Should You Wear in a Media Interview?

Spokespeople, public relations professionals, subject matter experts, even CEOs and senior level executives may need to decide what to wear for a print, radio, or televised media interview. So, we polled social media to ask our viewers, “What should you wear in a media interview?” The experts have weighed in, commenting with bite-sized bits of […]

Comment please: What should you wear in a media interview?

Whether it’s for print, radio or on television, what should you wear in a media interview? That is the discussion question we are posing this week on the BraudCast for our social media followers and public relations experts. Should you go for simple and conservative? Or show your personality a bit more? How do you […]

Sharing Your Tips: What is the best way to begin a news release?

This week we asked to hear your thoughts and your experience on this media relations topic. We polled our social media followers and BraudCast viewers to find out, “What is the best way to begin a news release?”   This Friday and every Friday we are sharing your tips in our follow-up video. Our corporate communications […]

Comment with Your Tips: What’s the best way to begin a news release?

With the media receiving thousands and thousands of messages and press releases per day, how do you grab the attention of the media and your audience in a news release? Corporate communicators and public relations professionals may have practiced the “inverted pyramid” style of press release writing for years. Does that standard still hold true? If […]

Featuring Your Tips: What should you do when a reporter goes on a witch hunt?

Corporate communicators and public relations professionals know there is nothing like a crisis when a company has done something wrong and a reporter is on their case.  Earlier this week we polled social media to ask, “What should you do when a reporter goes on a witch hunt?” Experts in communications and PR have shared their […]

Please comment: What should you do when a reporter goes on a witch hunt?

There is nothing like a crisis when your company has done something wrong and a reporter is on your case.  How do you go about taking on a reporter without taking the situation too personally or further damaging your reputation? What if that reporter publishes something inaccurate? In a scenario like this, should you consult […]

Your Answers: Is it true you should never get in a fight with someone who buys ink by the barrel?

This old expression has been used for years, but even as new forms of media and social media change our crisis communications and public relations efforts, it still continues to be used. Earlier this week we asked our social media followers and BraudCast viewers to answer, “Is it true that you should never get in a […]

Discussion Question: Should you get in a fight with someone who buys ink by the barrel?

This Monday we are asking you, our social media followers and BraudCast viewers, “Is it true that you should never get in a fight with someone who buys ink by the barrel?” This old saying has been used for years, but even as new forms of media and social media change our communications and our […]

Crisis Communication Tip: Who Should Be Your Spokesperson in a Crisis?

  Crisis communications and public relations experts may say a media trained public relations professional should take the lead as the spokesperson in a crisis. They may suggest a heart-felt statement from a senior executive or CEO. For effective crisis management, the decision of who you put on camera to represent your brand or your […]

Comment Please: In a crisis, who should be the company spokesperson?

Corporate communicators and public relations professionals often debate about who should be the spokesperson for a company in a crisis. While some professionals advise that the CEO represents the brand each and every time the company needs to present a message to the public, others recommend a public relations or trained communications professional make public […]

Sharing Your Tips: When Should Your CEO Be Your Spokesperson?

By Gerard Braud –   Public relations experts often debate with crisis communications experts on when it is appropriate for the CEO to be the spokesperson for their company in a media interview.  Our social media followers and BraudCast contributors have weighed in across the globe to answer the question, “When should your CEO be […]

Share Your Opinions: When Should Your CEO Be Your Spokesperson?

By Gerard Braud –   The debate over who should be the company spokesperson for media interviews continues between public relations professionals and corporate communicators. That is why this week we are asking for your expert opinion, “When should your CEO be your spokesperson?” Some media relations experts argue that the CEO should always be […]

Featuring Your Tips: Is it ever okay to ask a reporter a question?

By Gerard Braud – On Monday we polled the global online community of corporate communicators and public relations professionals to answer our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” Our BraudCast viewers and social media followers have weighed in with their expert opinions on the topic. […]

We Want to Hear From You: Is it Ever Okay to Ask a Reporter a Question?

By Gerard Braud – Corporate communicators, public relations people, and spokespeople who have been effectively media trained know that the interviewee wants to control their media interview. However, news reporters and journalists want to guide the interview. We want to hear from you this week by answering our PR discussion question, “Is it ever okay […]

Sharing Your Tips for Writing Great Quotes for News Releases

By Gerard Braud – Writing quotes for news releases is no easy feat. Corporate communicators and public relations professionals know that when they write a quote it must sound authentic, heartfelt when necessary, and even unscripted.  They want to make their spokesperson sound credible, professional, and quote-worthy. Earlier this week posed a discussion question on social media […]

Asking for your PR opinion: What is your best tip for writing great quotes for news releases?

By Gerard Braud –     As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases, let alone great quotes, is not an easy task.  That is why I am asking you to contribute to our weekly communications and PR discussion questions by sharing your best advice with your […]

Featuring Your Answers: How Quickly Do You Need to Issue a Public Statement in a Crisis?

  Public relations and corporate communications professionals may spend hours writing a press release or a public statement to present to the media and their employees. They may spend even more time reviewing the semantics with their legal teams and their executives.  This slow process causes reporters to become impatient and begin interviewing speculating eyewitnesses on […]

PR Discussion Question: How fast do you need to release a public statement in a crisis?

  For the most effective crisis communications and employee communications, how fast should a company release a public statement in a crisis? We pose this PR discussion question this week because public relations and corporate communications professionals often spend hours writing press releases and public statements and reviewing them with their executives and legal teams […]

Sharing Your Social Media Comments: What Role Should Your Internal Communications Team Play During a Crisis?

By Gerard Braud – On Monday we asked a question here on the blog and on our social media accounts to open discussion with corporate communicators and public relations professionals. We asked, “What role should your internal communications team play during a crisis?” Business communications professionals have weighed in on what they believe an internal communications team’s biggest […]

Public Relations Question: What Role Should Your Internal Communications Team Play in a Crisis?

By Gerard Braud –   We are asking corporate communicators and public relations professionals, “What role should your internal communications team play during a crisis?” We want to hear your best advice for this corporate communications question.  When have you seen an internal communications team handle a crisis well? Or, have you seen unqualified or […]

Featuring Your Media Relations Advice: Is it Ever Okay to Go Off the Record?

By Gerard Braud –   On Monday we asked corporate communicators and public relations professionals on social media the question, “Is it ever appropriate to talk off the record to a reporter?” They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video. A few business communications experts […]

Share your media relations advice: Is it ever okay to go off the record?

By Gerard Braud –   Speaking off of the record is triggered by either an incentive from the spokesperson or a suggestion from the reporter. It usually happens when the interview reaches an impasse because the spokesperson knows that if he says more, his comments will compromise a relationship or expose confidential information. Sometimes the […]

Featuring Your Answers: Getting Your Leader, CEO, Executive to a Media Training Class

By Gerard Braud – It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. All excuses are thrown on the table, such as, “it’s too expensive,” or “I have just don’t have the time.”  In some cases, your leader may be embarrassed  or […]

Please Answer: How can you persuade your CEO to take a media training class?

By Gerard Braud –     Public relations and media relations professionals know how crucial it is to have spokespeople, executives, and CEOs media trained and ready for a media interview at any given moment. However, it can be difficult to get senior level executives or the leadership team to put media training on their calendar. […]

Sharing Your Tips: How long should a crisis communications plan be?

By Gerard Braud – How long should a crisis communication plan be? We posed the question earlier this week for corporate communications, public relations, and crisis communications professionals to answer. Watch today’s BraudCast video to hear what the pros had to say, as well as some of my crisis expert tips. Some experts commented on […]

Please comment: How long should a crisis communications plan be?

By Gerard Braud – Is a five page crisis communications plan long enough to communicate effectively on your darkest day? What about 12 pages? How can corporate communications professionals or crisis experts tell if a plan is detailed and thorough enough to walk you through the steps of managing your crisis? There are plenty of […]

Featuring Your PR Tips: What’s the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – On Monday we posed the question on the BraudCast YouTube Channel, “What is the best way to get in touch with a busy reporter?” Communications and public relations professionals know that it takes a well-established long-term relationship with the media in order to gain their attention. Busy reporters seem to be knocking at […]

Media Relations Question: What’s the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – The media are often difficult to get in touch with when you have something positive happening to your company, school, or organization, however, in a crisis, they are knocking at your door instantly.  Corporate communications and public relations professionals know how important it is to establish a good relationship with the media […]

What the Pros Advised: Should your company have a social media policy for employees?

By Gerard Braud – On Monday we asked for expert advice from corporate communications and public relations professionals. We posed the discussion question “Should companies have a social media policy for employees?” on our social media. Have you seen or heard of effective social media policies for employees? What were some of the positive or […]

Please weigh in: Should companies have a social media policy for employees?

By Gerard Braud – There is an abundance of human resource policies out there in the corporate world, but is your company or organization really covering the pressing issues that social media can raise? With today’s communications running at the speed of Twitter, your employees could present a reputation and revenue damaging crisis for your […]

Sharing Your Advice on Talking to a Spokesperson After a Bad Media Interview

By Gerard Braud –     One messed up media interview can negatively impact your organization’s reputation and revenue. So, how do you, as a public relations professional, address your spokesperson after they have made mistakes in their media interview? On Monday I asked corporate communicators and media relations professionals for their best advice for […]

What’s the Best Way to Talk to Your Spokesperson About Their Messed Up Media Interview?

By Gerard Braud –   Media interviews are not easy, especially when you put senior level executives, CEOs, and spokespeople in front of the camera who have not had proper media training. Today I am asking you, the BraudCast viewers and the Braud Communications blog readers, for your best advice for talking to a spokesperson after they […]

You Answered “Does the CEO Need to be the Spokesperson Each Time in a Crisis?”

By Gerard Braud – On Monday we posed this public relations discussion question, “Does the CEO need to be the spokesperson each time in a crisis?” Corporate communications and media relations professionals weighed in on this topic, sharing their opinions on our social media accounts. Today  I’m sharing their answers in my follow-up video, as well as my crisis […]

Please Share Your Thoughts: Does the CEO Need to be the Spokesperson Each Time in a Crisis?

By Gerard Braud – Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public statement? When should a media trained professional or public relations representative step in front of the camera? This week I am asking you for […]

Sharing Your Answers: What if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?

By Gerard Braud –   As a public relations professional, how do you make sure that your voice is heard? How do you ensure that senior level executives and CEOs value your expertise on media training and effective communications? On Tuesday we asked corporate communicators and PR professionals to weigh in on our weekly discussion question, “If […]

Maverick Media Training: 3 Secrets to Greater Media Interview Success

By Gerard Braud (Editor’s note: You can learn more about this topic by attending Gerard Braud’s pre-conference session at the IABC World Conference in New Orleans. Register for only $250 today. “Rise to Perfection in Media Interviews” on Sunday, June 5, 2016 from 1:30–4:30 p.m.) Have you ever put a spokesperson through media training, only […]

What Should You Do if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?

By Gerard Braud –   This week we are asking public relations and corporate communications professionals, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” How do you ensure that you get a seat at the table?  How do you jump through the […]

Sharing Your Tips: Is It Ever Appropriate to Talk Off the Record?

By Gerard Braud – This week we posed the question, “Is it ever appropriate to talk off the record to a reporter?” for corporate communications, public relations, and media relations professionals to answer on our social media accounts. They have weighed in and shared their expert advice, which we are now sharing with you in […]

Please share your thoughts: Is it ever appropriate to talk off the record?

By Gerard Braud – Should you ever talk off the record to a reporter? This is a question we are posing on the BraudCast YouTube Channel for corporate communications, public relations, and media relations professionals. We are asking you to weigh in this week on our social media pages with your expert advice. Maybe you […]

Featuring your tips: Should companies have a social media policy for employees?

By Gerard Braud – We posed this question on our YouTube Channel earlier this week, asking for your expert advice: “Should companies have a social media policy for employees?” Your colleagues who specialize in communications, public relations, and crisis management weighed in this week discussing some of the ways that organizations could benefit from a […]

Question of the week: Should companies have a social media policy for employees?

By Gerard Braud – This week and every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question this week is, “Should companies have a social media policy for employees?” There are plenty of company policies regarding human resources and ethics, but is your company […]

Crisis Communications Tips: How Long Should a Crisis Plan Be?

By Gerard Braud – This week we asked corporate communicators and public relations professionals, “How long should a crisis communication plan be?” They have weighed in with their best tips on our social media accounts. Interestingly enough, not one contributor shared a certain number of pages that a crisis plan should be. Others emphasized that […]

Crisis Communication Discussion Question: How Long Should the Plan Be?

By Gerard Braud – This week we are posing a question for corporate communications, public relations, and crisis communications experts. The question is, “How long should a crisis communication plan be?” There are plenty of crisis plans available on the internet. Is a six page crisis management plan long enough to  communicate effectively on your […]

Discussing Your Media Relations Tips: Is It Ever Okay to Ask a Reporter a Question?

By Gerard Braud – Earlier this week we posed a discussion question for corporate communicators and public relations professionals. They have weighed in by posting on social media and in today’s video I am sharing their tips as well as my expert opinion. One of our contributors says it is sometimes okay to ask a […]

Is it Ever Okay to Ask a Reporter a Question?

By Gerard Braud – News reporters and journalists often guide the media interview by asking questions to the interviewee, but is it ever okay for the interviewee to ask a reporter a question? Please share your comments on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each […]

Sharing Your Answers: Does the CEO need to be the spokesperson each time in a crisis?

By Gerard Braud – Earlier this week we posed the question, “Does the CEO need to be the spokesperson each time in a crisis?” Crisis communications and media relations professionals weighed in on this topic, sharing their best advice on our social media accounts. Now I’m sharing their answers in my follow-up video, as well […]

Does the CEO need to be the spokesperson each time in a crisis?

By Gerard Braud – Public relations professionals and corporate communicators: This week I am asking you for your bite-sized bits of best practices for this media relations issue. Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public […]

You Answered: What is the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – Public relations and communications professionals know that it takes a long term relationship with the media in order to grab their attention. That is why I asked for your bite-sized bits of best practices for getting in touch with busy reporters. Senior communicators weighed in on our social media accounts and […]

What is the best way to get in touch with a busy reporter?

By Gerard Braud – For public relations professionals and corporate communicators, it can be difficult to grab the attention of the media.  I am asking for your bite-sized bits of best practices for getting in touch with busy reporters. This week and every week we seek your best communications practices on the BraudCast. Please share […]

Your answers: How do you best respond when people get angry on your social media site?

By Gerard Braud – Social media can be a double edged sword for your corporation, school, or organization. It can be very positive and very negative at times. This week I asked corporate communicators and public relations professionals how they best respond when people get angry on their company social media site. They shared their […]

How Do You Best Respond When People Get Angry On Your Social Media Site?

By Gerard Braud – Social media can be a powerful tool for your customers and your audiences to voice their opinion about your corporation or organization.  This week I am asking corporate communicators and public relations professionals how they best respond when people get angry on their company social media site.  This week and every […]

Your answers: What is the Worst Way to Begin a News Release?

By Gerard Braud – This week we asked public relations and media relations professionals, “What is the worst way to begin a news release?” Corporate communicators weighed in on our social media pages, sharing the worst phrases they have heard.  Each week we seek your best communications practices on the BraudCast. Share your thoughts here […]

What is the worst way to begin a news release?

By Gerard Braud – This week we are asking public relations professionals and media relations professionals, “What is the worst way to begin a news release?” What types of news releases get thrown in the trash by the media and your audiences?  Each week we seek your best corporate communications and crisis communications practices on the BraudCast. […]

Your answers: What role should your internal communications team play during a crisis?

By Gerard Braud – Earlier this week we asked corporate communicators and PR professionals, “What role should your internal communications team play during a crisis?” Your colleagues have commented on the BraudCast You Tube Channel, here on the blog, and on social media. Listen to their thoughts in the video below. Make sure to subscribe […]

What role should your internal communications team play during a crisis?

By Gerard Braud – This week we are asking, “What role should your internal communications team play during a crisis?” Each week we seek your best corporate communications and crisis communications practices on the BraudCast.  If your organization doesn’t have an internal communications team and that team is you, what role do you play?  Comment here and […]

Corporate Communicators Answered: What Do You Do When Leadership Listens to Lawyers more than the PR Team?

By Gerard Braud – This week we asked you for your best public relations practices, like we do every week on the BraudCast. We wanted corporate communicators and PR professionals to weigh in on the question, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do […]

If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?

By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” What are your best public relations and communications practices to ensure that your voice […]

You answered: Are News Releases Dead?

By Gerard Braud – This week we asked corporate communicators and public relations professionals all over the world, “Are news releases dead?” Are they an effective way to communicate to the media and your audiences? Here is what your colleagues said.  Make sure to subscribe here to the weekly question so you can contribute next week.     […]

The Lovebirds of Luling, Louisiana: The Passing of Allen & Sophie Braud

How fitting it is that my mother, Sophie Mongrue Braud, passed away this morning on this beautiful Mardi Gras Day at the age of 91. My dad, Allen Joseph Braud, passed away just 47 days ago on Christmas Day at the age of 90. Since the day they got married in 1949, this is the […]

Are news releases dead?

By Gerard Braud – Our question for discussion this week is “Are news releases dead?” Corporate communications and public relations professionals may have various opinions on this topic regarding the best way to communicate effectively to their audiences and the media. Please comment and subscribe here to the weekly question, as well as view your colleague’s answers […]

You answered: How do you talk to your spokesperson after they have messed up their media interview?

By Gerard Braud – Does one bad media interview ruin a career? Earlier this week I asked corporate communications and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. In this follow-up video, I am sharing your comments and best practices you shared on […]

How do you talk to your spokesperson after they’ve screwed up in a media interview?

By Gerard Braud – This week I am asking public relations and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. That’s right, an awkward and uncomfortable discussion to have. Make sure to comment and subscribe here to the weekly question, as well […]

You answered: What is your best tip for writing a great quote for a news release?

By Gerard Braud – Earlier this week we asked corporate communications and public relations professionals to share their best advice on how to write a great quote for a news release.   It’s no easy task to effectively communicate to your audiences using great quotes that the media can use. You and your colleagues weighed in, […]

What is your best tip for writing great quotes for news releases?

By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “What is your best tip for writing great quotes for news releases?” As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases is not an easy […]

You answered: Should social media be a part of your crisis communications strategy?

By Gerard Braud – Social media has changed the way that corporate communicators must react to effectively manage a crisis. This week public relations and media relations professionals from all over the world shared their advice on whether or not social media should be part of their crisis communication strategy. Their expert opinion is featured today and every week on the […]

Should social media be a part of your crisis communications plan and strategy?

By Gerard Braud – It is time for you to voice your opinion on crisis communications plans and strategy. Each week we seek your best PR practices on the BraudCast. Your discussion question is, “Should social media be a part of your crisis communications strategy?” Social media has changed the way that media relations and public […]

When Crisis Strikes: 3 Ways to Think, Act, and Communicate Like a Reporter

— By Gerard Braud You can’t turn on the television without a major crisis, tragedy, or disaster dominating the 24-hour news cycle. Through what lens do you view these events? If you’ve never done so, try to watch events unfold with the eyes of a crisis communications expert. Focus on deadlines, timing, and how quickly, […]

The Graduation Speech Crowdsourced by Social Media: Louisiana Tech University Commencement Address by Gerard Braud

— by Gerard Braud Think about it: Today’s college graduates have spent half of their lives on mobile devices and social media. This was the inspiration behind the idea of going to social media to ask the world to provide wisdom for me to share with the 2015 Fall Graduates of Louisiana Tech. It was a […]

Thank You Gifts from Gerard Braud

As we approach Thanksgiving in the U.S. I’d like to express my gratitude to all of you with whom I’ve had the pleasure of meeting and working with in recent weeks and months. At each conference where I’ve been a speaker since September, I’ve promised various free resources to help you become an expert in […]

Can David Vitter Overcome Reputational Damage from a Crisis He Created?

By Gerard Braud – In the world of crisis communications many will offer the expert advice that recovery is about reputational damage and repair. In the current political race for governor in Louisiana this week, the outcome will be decided on the consideration of how long reputational damage lasts and if a request for forgiveness […]

BraudCast Question: How do you effectively talk to your spokesperson after they have screwed up in a media interview?

By Gerard Braud – This week the BraudCast question is, “How do you effectively talk to your spokesperson after they have screwed up in a media interview?” This can be quite a daunting task for a public relations professional.  It can be uncomfortable and awkward. That is why I am asking public relations and media […]

IABC Calgary Conference Podcast: Top Takeaway Crisis Communications Lessons

As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for public relations and communications professionals.  Vice President of IABC Calgary, Will Tigley interviews me to talk about crucial communications issues in today’s industry. Here were a few of the major crisis communications planning aspects to […]

Budgeting for 2016

By Gerard Braud – For many of you it is budgeting season. You either ask for it now or you don’t get to do what you want a year from now. For others, it is that time of year where you have to spend unspent funds or lose them. That being said, I’m standing by […]

BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

By Gerard Braud – Some communicators are still trying to make a case to their executives to use social media for their organization.  They may be trying to persuade their senior level executives or their board members that social media is not just a form of outbound marketing, but it can be used strategically for […]

BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

By Gerard Braud – This week the BraudCast question is, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Your executives may be more traditional in their communication skills. They may be hesitant about opening their organization up to harsh criticism online, […]

BraudCast Answer: What is your best advice to persuade your executives or CEO to take a media training class?

By Gerard Braud – It can be extremely difficult for public relations and corporate communications teams to convince their CEO or executives that one bad interview can severely harm their reputation or revenue. This week the BraudCast question was, “What is your best advice to persuade your executives or CEO to take a media training […]

BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?

By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. […]

BraudCast Answer: When should your CEO be your spokesperson?

By Gerard Braud – Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Listen to the video to hear their responses as well as my professional recommendations then share your thoughts. This question is one of a series of debates […]

BraudCast Question: When Should Your CEO Be Your Spokesperson?

By Gerard Braud – Some public relations professionals and corporate communicators argue that the CEO should always be the spokesperson for effective communications, while others say it should be a public relations professional. When is it appropriate for the CEO to be the corporate spokesperson? Please share your opinion with us. This question is one […]

BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?

Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and legal teams before they are ever presented to the media or to their employees. This slow process causes the media to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your […]

BraudCast Question: How quickly do you need to issue a public statement when a crisis happens?

Organizations often spend hours writing press releases and public statements and reviewing them with their public relations professionals and legal teams before they are ever presented to the media. This only allows the media to become impatient and frustrated and eyewitnesses to begin speculating.  For effective crisis communications and employee communications, how fast should a company release a […]

BraudCast Answer: Who should be your spokesperson in a crisis?

Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your […]

BraudCast Question: Who should be your spokesperson in a crisis?

In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be […]

Please Share Your Public Relations Smarts: Here is How

Because you are so darn smart, it is time to share YOUR smarts. Your bite size bits of best practices are valuable to others just like you. So — ta-dah, drum roll – behold, The BraudCast 2.0 where you are invited to share your best practices in public relations, media relations, social media, crisis communications […]

Hurricane Katrina Truth #3– Stop Repeating the Problems

By Gerard Braud – On the 10th anniversary of Hurricane Katrina devastating New Orleans, and coastal Louisiana and Mississippi, I’m reflecting on the old adage that says, “The definition of insanity is doing the same thing over and over, yet expecting different results.” New Orleans can easily flood from another hurricane. I wrote about that […]

Hurricane Katrina Truth #2 – New Orleans Will Flood Again – Find Out Why & How to Stop It

By Gerard Braud – As we remember Hurricane Katrina 10 years ago, there needs to be strong communication from experts about how natural defenses, such as coastal marshes, can avert a crisis, such as hurricane flooding. Coastal marshes have been disappearing at an alarming rate of 33 football fields a day for decades. How does […]

Hurricane Katrina Truth #1 – Silver Linings in Muddy Waters – Thank You

By Gerard Braud – The Hurricane Katrina 10th Anniversary has to begin with the words thank you. The silver lining in the muddy waters was the overwhelming outpouring of help from around the world. Untold volunteers left their lives behind to travel to our region to give their time and talents. Many others donated money […]

The Hurricane Katrina Prediction – What We Knew 15 Years Before the Flooding

As a former storm chaser and TV reporter, my belief is that proper communications from New Orleans officials, before Hurricane Katrina, would have greatly minimized the human crisis. As you will see in this video, the catastrophic flooding was predicted a full 15 years before Hurricane Katrina. Would this – could this — happen again? […]

Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson

Tutorial #23 by Gerard Braud — These 23 crisis communication tutorials are meant to inform you and help you realize  your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis.  You can do this by uploading your own professionally done videos to the web, which also […]

Tutorial #22 Keep Your Web Videos Short and Sweet

Tutorial #22 by Gerard Braud, — When you watch a video on the web, in just seconds you determine if you will keep watching or if you will move onto something else. In today’s tutorial I’m talking about keeping your videos as short as possible in order to increase your viewership and hang on to […]

Tutorial #21 Great New Technology for Uploading Videos to the Web During Your Crisis

Tutorial #21 by Gerard Braud— In this series of tutorials I have reviewed the basics on getting great audio, perfecting your lighting, and how to hold your smart device. In this tutorial, I am taking it a step further to show you some of the latest pieces of equipment I purchased that make iReporting or […]

Tutorial #20 “Crap is King” How to Report on the Not-So-Serious, but Fascinating Topics with Your Smartphone

Tutorial #20 By Gerard Braud — Although this series teaches public information officers (PIOs), emergency managers, and corporate spokespeople to upload videos to the web as an effective crisis communications strategy, it’s also important to note that “crap is king.”   In this tutorial, I encourage you to report on not just the serious crisis stories, […]

Tutorial #19 What is B-Roll? Why You Should Videotape it and Send it to the Media During Your Crisis

Tutorial #19 By Gerard Braud —   When uploading a video to the web or a CNN iReport during your crisis, you can either place yourself on camera as a narrator of events, or send video of an event that is still ongoing. The video of an event that is still happening is known in […]

Tutorial #18 How to Film a Reporter Style “Selfie” Standup with Your Smartphone

Tutorial #18 by Gerard Braud — You may be wondering why you would want to upload your own selfie videos to the web during your crisis. You might think it is the last thing you would want to do, or that it could make your organization vulnerable to more negative feedback or more negative press. However, filming […]

Tutorial #17 Using Skype as Part of Your Crisis Communications Plan

Tutorial #17 by Gerard Braud — As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. This is where you come in… and this creates a huge opportunity for you. I am publishing this series of tutorials to show corporate spokespeople, public information officers […]

Tutorial #16 How to Add Simple Yet Effective Movement to Your Web Video

Tutorial #16 By Gerard Braud — If you decide to file a web video as part of your crisis communications or media relations strategy, you can speak directly to the media about your crisis. Not only can the media access it and view it, but so will your audiences such as customers and employees. Now […]

Tutorial #15 How to Prepare for a Live Skype Interview with Local or National Media

Tutorial # 15 By Gerard Braud — In this series of 23 articles and videos, you will learn the skills needed to film and publish an online news report video about your crisis. If your event is newsworthy and your video is shot professionally, it could lead to a live interview with local or national […]

Tutorial #14 How to Frame Your Crisis Communications Videos Properly

Tutorial #14 By Gerard Braud — Crisis communications videos are rarely created by corporate spokespeople, government officials, emergency managers, or public information officers (PIO). However, they are an extremely effective way to communicate with your audiences in a crisis. You can be the official spokesperson and speak directly to the media about your crisis, rather […]

Tutorial #13 How to Get Good Audio for Your Crisis Communications Videos

Tutorial #13 By Gerard Braud — Creating smartphone or iPad videos for effective crisis communications is something that is not being done by enough Public Information Officers (PIO), Emergency Managers, government officials or corporate spokespeople. Quite possibly, these groups of people are not creating videos because they have not been trained in doing so.  This […]

Tutorial #12: How to Create Proper Lighting When Creating Videos on Your Smartphone

Tutorial # 12 By Gerard Braud — Public relations professionals, emergency managers, corporate spokespeople and public information officers (PIO) need to create quality smartphone videos to communicate with their audiences effectively during their crises. Among many elements to consider when creating your own smartphone video, lighting is another tricky, but crucial one. After viewing this […]

Tutorial #11: Where to Look When Using Your iPhone or iPad for a Smartphone Selfie Video

Tutorial #11 By Gerard Braud — Learning to properly shoot smartphone videos as part of your crisis communications and media relations strategy is a skill every corporate spokesperson, Public Information Officer (PIO), or public relations professional should practice and perfect. You will want to also include training for your emergency manager who heads your emergency […]

Tutorial #10 How to Manage the Expectations of Your Audience When Shooting Smartphone Videos During Your Crisis

Tutorial #10 By Gerard Braud — When making smartphone videos or CNN iReports, you need to plan your storytelling. Whether you are  communicating as a public relations spokesperson,  a Public Information Officer (PIO) for a federal or state agency, or for state, county or local government, it is crucial to manage the expectations of your […]

7 Frightening Media Realities for Public Relations

By Gerard Braud –- As the media changes, your media relations strategy must change with it. We covered these changes and strategies in detail at the International Association of Business Communicators (IABC) conference in San Francisco during my Monday morning workshop, #IABC15 The Changing Media Landscape. For those of you who attended the workshop, this […]

Tutorial #9: Smartphone Videos for Crisis Communications Start by Saying the Right Thing

Tutorial #9 by Gerard Braud — This tutorial is part of a series of articles posted in the month of June that explain how to be a good iReporter and how to make CNN iReports, or smartphone videos a vital part of your crisis communication and media relations strategy. The tutorials are more relevant than […]

Tutorial #8: Telling Compare and Contrast Stories to the Media During Hurricane Season

Tutorial #8 by Gerard Braud — As mentioned in all my tutorials this month, my goal for you, if you are a spokesperson, public relations expert, or Public Information Officer (PIO) for a government agency, is to make iReports part of your crisis communication and media relations plan. Now I’m asking you to think in […]

Tutorial #7 How You Can Be the Source of Breaking News During Hurricane Season

Tutorial #7 by Gerard Braud — This month when you visit this blog, you will learn secrets about how and why you should be crazy about iReports and using smart phones and tablets to broadcast to the world. In this blog in particular, you can learn how you can be the source of breaking news […]

Tutorial #6: Crisis Communications Technology for Hurricane Season

Tutorial #6 by CNN iReporter Evangelist Gerard Braud — In order to shoot your own videos to tell the story of your crisis, it is crucial that you have the right technology. Having the right crisis communications tools will help you communicate quickly and effectively to your audiences on your darkest day, whether your organization faces […]

Tutorial #5: Hurricane Season Crisis Communications Lessons from Hurricane Isaac

Tutorial #5 By CNN iReporter Evangelist Gerard Braud — So far this month, we have reviewed why you should be a CNN iReporter, or at the very least why you should learn to effectively shoot your own smartphone videos. We have learned how to set up your CNN iReporter account and how to determine what is […]

Social Media Collides With Mainstream Media: The Changing Landscape of Media Interviews in Good Times & Bad

By Gerard Braud — As social media and smart phones expand their reach, we are seeing a seismic shift that is sending tremors through the mainstream media landscape. This is creating both new challenges, as well as new opportunities for media spokespeople. Capitalizing on the opportunities requires you to adopt new approaches, learn new skills […]

Hurricane Season Tutorial #4: When Shooting Smart Phone Videos Consider “What is News?”

Tutorial #4 By Gerard Braud, CNN iReporter Evangelist — Creating and filming your own CNN iReports or smartphone videos is a useful tool for communicating with the media, your employees, your customers, and key stakeholders in your crisis. Not only is it a useful tool during hurricane season, but it is useful during any crisis […]

Tutorial #3: How to Plan for Your Next Hurricane on a Clear Sunny Day

Tutorial #3 CNN iReporter Evangelist Gerard Braud Everyday in June I will be sharing tutorials for effective crisis communications during hurricane season.  The lessons apply to tornadoes, floods, blizzards, and other natural disasters. The future of crisis communications is in video, particularly CNN iReports, which allow organizations to tell the story of their crisis to their […]

Tutorial #2 Lessons from Game Changing Crisis Communications for Hurricane Season

Tutorial #2 by Gerard Braud, iReporter Evangelist With hurricane season upon us, and other violent weather such as floods, hail, and tornadoes hitting much of the United States this time of year, we are focusing on how to effectively use video to communicate in a crisis. Today’s lesson stems from what we learned eight years […]

Hurricane Season Crisis & Emergency Communications: Why You Should be a CNN iReporter

By Gerard Braud — The future of crisis and emergency communications in hurricanes, natural disasters and other weather related events,  is in creating CNN iReports. It is a brilliant way to add to your crisis communications and media relations strategy. This strategy is perfect for public information officers (PIOs), emergency managers, and any corporate communications […]

4 Tips to Avoid the Worst Sentence in a News Release

By Gerard Braud – The worst sentence to begin a news release is, “We are excited to announce…” If you hire a so-called public relations expert to write your news release and they write this, you should fire them. If you have written this yourself because you’ve seen others do the same thing, please stop. […]

6 PR Questions: Are You a Rug or a Flying Carpet?

By Gerard Braud – In your public relations and communications role, which are you? Are you a rug or a flying carpet? My dream is for you to soar as a PR expert, being both a thought leader and a brilliant, innovative, practitioner of your craft. My fear is that you let the so-called leaders […]

4 Media Training Tips from Marco Rubio’s Interview with Chris Wallace

By Gerard Braud – I’m irritated by how Chris Wallace conducted his interview with Marco Rubio on Fox News Sunday. The media interview is generating a barrage of news stories about where Rubio stands on the issue of whether the U.S. should have invaded Iraq. For the full context of this article, watch this clip […]

3 Key Human Resources Considerations & 5 Strategies for Employee Communications in a Crisis

By Gerard Braud – You’ve heard HR leaders and executives say it many times, “Our employees are our number one asset.” If this is true, should those same employees also become your most important audience when a crisis strikes? An increasing number of HR departments are taking the lead in crisis communications planning to make […]

Media Interview Mistakes of Jeb Bush: The Sequel

By Gerard Braud – In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. In the article, we examined presidential candidate Jeb Bush and his interview with Fox News. One additional aspect of a bad interview […]

5 Crisis Communications Lessons from Dr. Oz

By Gerard Braud – Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice he gives and things he says on his syndicated television program. His hometown newspaper, the New Jersey Register, asked for my opinion on how Oz has begun to […]

4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly

By Gerard Braud – Media training is not just about being an expert when it comes to answering a question. Media interview skills also require you to know how to ask questions of the reporter. The fuss about presidential candidate Jeb Bush is a case in point, based on an answer he gave to Fox […]

The Crisis Management Wake-up Call for Communities, Government, Law Enforcement and Business

By Gerard Braud — Generally we talk about crisis communications. But sometimes, we need to talk about crisis management. If we manage a crisis to keep it from happening, then we don’t need to communicate about it. Often, crisis management can begin by looking at case studies. The crisis in Ferguson, Missouri should have been […]

When “It” Hits the Fan – Hurricane Season Readiness & Effective Communications

By Gerard Braud – Forecasters are watching for what might be the development of the first hurricane of 2015.  This happens just as the Louisiana Emergency Preparedness Association (LEPA) meets in Lake Charles, Louisiana, in advance of the official hurricane season. I’m delivering the opening keynote presentation to LEPA emergency managers this morning as we […]

4 Considerations When Speaking About the Baltimore Crisis

By Gerard Braud What do you think about the crisis going on in Baltimore? Before you verbalize your answer, think not just about your answer to the question, but also the impact your answer could have on the reputation and revenue of your business. This is especially true for those of you who are in […]

Crisis Communications Through Technology and Social Media: The Earthquake Video

By Gerard Braud – The day is coming when you will need to be an expert in crisis communication using smart phone technology and social media. Actually, you should already be an expert and it is just a matter of time before we discover if you are prepared. Saturday morning I turned on the Today […]

4 Refreshing Public Relations, Crisis Communication and Media Relations Phrases

By Gerard Braud – In the past three weeks there have been three big public relations crises that have lead to unprecedented crisis communication. In these crises public relations professionals used phrases we should all say more often to the media, to our employees, and to our stakeholders. They include: I Was Wrong. I Made […]

When “It” Hits the Fan: Effective Crisis Communication for the Chemical Industry

By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the Chemistry Council of New Jersey at their 2015 Conference. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in […]

Bruce Jenner: 4 Media Lessons in Teasing, Ratings & Public Relations Pitching

By Gerard Braud – Pitching a story to the media is hard. Today I’m making a presentation to a group of public relations students at Loyola University in New Orleans. They want to know about secrets to pitching stories to the media. Their instructor wanted me to share my perspective since I have been both […]

ESPN – The Clock is Ticking #FireBrittMcHenry: It’s Not About Forgiveness, But About Character

By Gerard Braud – The clock is ticking for ESPN. Will they put Britt McHenry back on the air after a 7-day suspension due to her viral video rant? In many crisis situations, an expert might counsel both the offender and her employee on ways to 1) say I’m sorry and 2) to make amends. […]

When “It” Hits the Fan: A Crisis Communication Lesson on Speediness

By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in public relations, that […]

#FireBrittMcHenry: The ESPN Media & Social Media Crisis

By Gerard Braud— How would you or your company handle the situation if one of your employees did what ESPN reporter Britt McHenry did? A media and social media crisis has been created for ESPN and McHenry when a video was posted that showed McHenry berating an employee of an auto towing company. At this […]

5 Media Training Lessons About Parsing Your Words So You Are Never Taken Out of Context

By Gerard Braud – CEOs and other executives – in fact an enormous number of spokespeople I meet in media training classes — all complain that in their past, “The media took me out of context.” As we look at public relations lessons from political campaigns this week, we can examine the failed presidential campaign […]

Media Training Case Study: The Hillary Clinton Campaign

By Gerard Braud – The media lessons of Herman Cain, in our last article, should be heeded well by the Hillary Clinton campaign as well as by all public relations experts, CEOs and executives. Lesson #1: Always consider the financial impact of your words. Lesson #2: When you have big negatives in your past, you […]

Media Training Case Study: Political Season Is Upon Us

By Gerard Braud – In yesterday’s article I mentioned The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations, that means the political season is in full swing. You can learn a lot about your own media interview dos […]